Vox channel Rebrand.

Designing a scalable content system across broadcast and digital surfaces

Context
VOX required a rebrand that could unify its identity across multiple touchpoints—broadcast, digital, and promotional—while remaining flexible enough to support a wide range of content.

Insight
Traditional broadcast branding systems often break when extended into digital environments. The opportunity was to design a system that behaves more like a product—modular, adaptable, and content-forward.

Concept
I developed a flexible visual system built around motion-driven typography, dynamic layouts, and modular components that could scale across formats and platforms.

System Thinking
The identity was designed as a toolkit rather than a fixed style—allowing teams to create consistent yet diverse expressions across:

• On-air packaging
• Social and promotional content
• Digital interfaces

Execution

• Designed motion behaviors that reinforced hierarchy and navigation
• Created reusable visual components for rapid content generation
• Established visual rules for typography, color, and pacing

Impact
The system enabled VOX to maintain a cohesive brand presence while increasing creative flexibility and production efficiency across teams.