Vox channel Rebrand.
Project Overview
Role: Motion Design Lead
Scope: Digital Brand Campaign & E-Commerce Motion System
Team: Creative Directors, Brand Strategy, Product & Marketing Teams
Tools: After Effects, Cinema 4D, Figma
Challenge
Vox Media required a cohesive motion language to support digital campaigns and e-commerce initiatives while maintaining consistency across multiple brand verticals and platforms.
Approach
Developed a scalable motion system that unified typography, transitions, and graphic elements into a flexible animation toolkit. Designed adaptable templates to support rapid content deployment across social, web, and product environments.
Impact
Enabled consistent visual storytelling across campaign touchpoints while improving production efficiency and accelerating multi-channel rollout.
