Nogging Rebrand.
Project Overview
Role: Motion Design Lead
Scope: Brand Repositioning & Multi-Platform Animation
Team: Creative Directors, Writers, Production & Experiential Teams
Tools: Paper and pencil, Illustrator, Photoshop, After Effects, Cinema 4D
Challenge
Nick Jr. sought to evolve its visual identity through motion, reinforcing emotional resonance while maintaining clarity and accessibility for a young audience across broadcast, digital, and experiential activations.
Approach
Created an expressive motion language rooted in playful timing, character-driven transitions, and modular design components. Built reusable animation frameworks adaptable across on-air, digital, and live experiences.
Impact
Strengthened brand consistency across platforms and expanded the flexibility of Nick Jr.’s motion identity for future campaigns and activations.
