Cadillac
Project Overview
Role: Design Lead
Scope: Integrated Brand Campaign & Experiential Assets
Team: Creative Directors, Brand Strategy, Production, Experiential Teams
Tools: Illustrator, Photoshop, Cinema 4D, Octane, After Effects
Challenge
Cadillac required a refined motion language to support a premium brand campaign, ensuring visual consistency across digital, broadcast, and experiential environments while reinforcing the brand’s modern luxury positioning.
Approach
Developed a cinematic motion system rooted in precision timing, elevated typography, and controlled transitions. Built modular animation components adaptable across campaign touchpoints, enabling seamless deployment across social, digital, and live brand experiences.
Impact
Elevated brand perception through cohesive motion storytelling and delivered scalable assets that supported multi-channel campaign rollout while maintaining visual sophistication and consistency.
